MARKETINGSUN, JAN 2, 2022

What is the difference between digitization, digitalization and digital transformation?

Digitization is the move from analog to digital.

Most businesses started converting all of those ink-on-paper records to digital computer files. This is called digitization: the process of converting information from analog to digital.

Digitalization is using digital data to simplify how you work.

The process of using digitized information to make established ways of working simpler and more efficient is called digitalization. Digitalization isn’t about changing how you do business, or creating new types of businesses. It’s about keeping on keeping on, but faster and better now that your data is instantly accessible and not trapped in a file cabinet somewhere in a dusty archive.

Digital transformation adds value to every customer interaction

Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. With digital transformation, companies are taking a step back and revisiting everything they do, from internal systems to customer interactions both online and in person. They’re asking big questions like “Can we change our processes in a way that will enable better decision-making, game-changing efficiencies, or a better customer experience with more personalization?”

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